Is it legal to collect data without consent?

Yes, if the data is non-personal and anonymous.

What counts as personal data?

Cookies, IP addresses, device IDs, or anything linkable to an individual.

Do all analytics tools require banners?

No. Privacy-first analytics providers do not.

What's the main trade-off?

You lose long-term user tracking but gain cleaner, unbiased data.

How to Collect Data Without Consent Banners

The Problem With Consent Banners

Consent banners are everywhere, but:

They frustrate users and hurt UX.
They reduce accuracy (many users decline tracking).
They are legally required if personal data or cookies are collected.

The Alternative: Consent-Free Analytics

Analytics can still work without requiring banners if:

No personal data is stored.
No cookies or identifiers are placed on the device.
Only anonymous, aggregated data is collected.

What You Can Measure Without Consent

Total visits and pageviews
Referring websites
Device, OS, and browser types
Simple conversion events

These insights are enough for most businesses to understand performance.

Benefits of Consent-Free Analytics

Cleaner datasets (no consent bias).
Faster websites without heavy scripts.
Better user trust through transparency.

DataSag enables this consent-free approach by collecting only anonymous, aggregated data that doesn't require user permission under privacy laws. This means you get complete traffic insights without the friction of consent banners.