CCPA and Analytics: What You Need to Know
Understand how the California Consumer Privacy Act (CCPA/CPRA) affects web analytics, what counts as personal information, and how to stay compliant.
5 min read
What Is the CCPA/CPRA?
The California Consumer Privacy Act (CCPA), updated by the California Privacy Rights Act (CPRA), regulates how businesses handle personal information of California residents. Like GDPR, it affects how analytics tools operate.
Rights Granted to Users Under CCPA
- Right to know what personal data is collected.
- Right to opt out of sale of personal information.
- Right to request deletion of data.
- Right to non-discrimination if rights are exercised.
What Counts as Personal Information in Analytics
- Device identifiers and cookies.
- IP addresses.
- Browsing and interaction history.
Aggregate, anonymous analytics data does not fall under CCPA restrictions.
How Privacy-First Analytics Meets CCPA
- No selling or sharing of personal information.
- Anonymisation of IP addresses.
- Focus on aggregated metrics, not user-level profiles.
- Transparent disclosures in privacy policies.
DataSag implements these principles by design, giving you CCPA-compliant analytics without requiring complex opt-out mechanisms or legal review processes. This approach helps businesses stay compliant while maintaining useful website insights.